My research for this project highlighted to me just how much this business relies on location.
Location-based searches are going to be the first port of call for most prospective clients. The best way to ensure this business shows in search is to use the Google Map Maker tool, and to place the dance school on Google Maps.
Unfortunately, within the last week Google Map Maker has been temporarily suspended due to misuse of the tool.
When the tool is back up, I will add the business to the map to raise the profile of The Anita Gunn School of Dance.
Until then, I have just added a map to the website so users of the site can find the school with ease, using this Google Developers tutorial. The following shows my code with the specific latitude and longitude of the business.
The image below shows how it looks when embedded into the website, after I also added a simple marker using this example code as a guide.