I collected lots of data from my cultural probe, including information about how the user was feeling about the running activity, which is very difficult to collect any other way.
I also got information from the FitBit that I included in the probe. It is interesting to see patterns in the data. Runners tend to be very habitual, and it will really help if I keep this in mind when designing the website.
I also was very lucky to receive some great photos captured by the person completing my cultural probe. They really give an insight into some of the amazing benefits to running, and why he enjoys it.