Pure360 email marketing benchmarking test
This project was a wonderful collaborative effort, worked on by myself and two talented colleagues at Pure360: Amy Gooch (Lead UX Designer) and Komal Helyer (VP of Marketing).
The outcome of this project is a beautiful, interactive, multi-step web form, posting directly to the email database using the API endpoint, and a similarly designed email containing a copy of the results.
The results are the user's input data, measured against static benchmarking data held in a JSON object. It gives a fast, effective snapshot of how the user's email marketing is performing, and some great recommendations to improve.
Read in more detail about custom bullet lists for email and how I created the multi-step form here.
