The next task was to create a survey to collect information beneficial to the project.

I wanted to find out what would make people join a running club, particularly those that aren’t regular runners already.

The first step is to determine what I need to find out. It's very easy to create a survey just by using your pre-determined vision of what questions a survey normally contains. Every question needs to have a purpose and a reason, otherwise it should be removed.

I put together a simple survey using SurveyMonkey, which can be completed here. The survey (also shown below) is designed to find out how active the person is, what motivates them, and what encourages them to join a running club.

The results will help me better understand my target market. The website design should reflect what the users want, and increase member recruitment and retention.